For any business whatsoever, regardless of the size or years of operation, the customers are the most important asset. How smart and incisive it is therefore to keep an updated customer database.This will usually contain the customers’ contact information, past purchases and customers’ needs. See what should be included in a customer database here.
Your customer database is your most powerful tool when running a campaign, throwing a promo offer or trying to increase your sales generally. If you already have a customer database or you are yet to get one, here is how to easily gather all necessary customers’ details for your customer service and marketing campaign:
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Phonebook Records
There is a very big chance that many of your customers’ phone number are on your phonebook records, especially if your business is a startup or a small/medium scale business. So the first place to check is the phonebook to extract the details. Remember to keep such details confidential and in accordance with privacy laws. Once you’ve done this, update them on your Customer Management Platform. Get one here free.
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Social Media
If the customers for your business are online, it is very likely that they have interacted with you on social media several times. This is the time to visit your conversations with them and get their details. Don’t forget to also check up positive reactions to your posts and positive feedback in the comment section. Put them all together in your CMS.
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Use Customer Reward Programs
You can get your customers’ details through customer reward programs. You could simply ask your customers to provide you necessary details and get discounts on purchases as a reward. Once you get those details, upload on your Customer Management Platform.
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Your Website
If your businesses has a website, that can also be an easy means of getting customers’ details. Using the contact us form on the website, customers can get their details documented. You can also create a registration or subscription form on the website to get customers’ details. Once this is done, update on your Customer Management Platform.
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Customer Surveys
Depending on the kind of business you do, you can also ask for customer feedback surveys for your business using survey cards. The card can include request for the customers’ personal details which will be added to the CMS.
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Visitors’ Log, Request Forms e.t.c
In compiling customers’ details all in your Customer Management Platform, anywhere will do. Get all the books, papers and forms that contain your customers’ details and update them on your CMS.
Remember, it is imperative that you put all these details together in a place. Get some free templates designed to help you better collate your customers’ details here. This is the first step for your business towards increased sales and more profit.