Imagine a businessman marketing special products designed specifically for old people on twitter and instagram. Yes, you are right, that is more or less like selling well grilled assorted pork meats to first grade vegetarians. It is all a complete waste of money, time and energy. It is very important to identify who your customers are and where they can be found for effective management and efficient marketing.
Where are Your Customers?
There are several factors that helps you as a business owner determine where your customers can be found and how to better manage them.
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The Type of Business you Run
The form of business you do can go a long way in determining where your customers are. Usually, businesses that involves technology and are online would usually have a great percentage of their customers online. For such businesses, you can source for new customers and contact existing ones using the provided online platforms.
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Customer Survey
If you are not very sure whether or not your customers are online and can be reached online or offline, what better way to find out than asking those customers themselves. You can run a survey from time to time to determine how many of your customers use the platforms you use to reach them and where best to contact them.
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Customer Data
Without customer data, every decision and conclusion you make on where your customers are will be pure assumptions. For reliable information on where to locate your existing and prospective customers , you need a customer management system that stores the data. Once you have this, analyze carefully to know where your leads are coming from. That is where your customers are.
Why Should I know Where my Customers are?
“ My customers come, I make sales, I make profits, I am happy, they are happy, business moving. Why do I need to know where my customers are?”
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Better Return on Investment
So many business owners have spend hundreds of dollars on running business promo adverts on online platform such as facebook or instagram, only to find out that their target market is not on those platforms. Knowing where your customers are can help you get better ROI and not just throwing money into the winds.
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Efficient Marketing Campaigns
The main goal of marketing is to get new customers and retain existing customers. Your aim is defeated if after spending much efforts, time and resources on marketing, no result comes out of it. When you know where you customers are, you know where to direct your marketing, for efficient and effective results.
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Effective Customer Service
You can’t serve people you can’t locate. You cannot get customer feedback, inquiries, questions and complaints if you do not know where your customers are. When you know where they can be found, it becomes easier to render them the service they deserve.
Click here for an effective way to locate your customers and better manage them. Let us know in the comment box below if you need assistance with pushing out marketing campaigns to your customer base with efficient and measurable returns.