A lot has been said about how easy and more profitable it is to sell to a customer for a second, third and more times than it is to sell to a new customers. Sadly though, many businesses still spend a great deal of time and resources searching for new customers and neglecting the bag of gold in front of them; Existing Customers.
While it is true that getting repeat customers vary by industries and type of business, it is a fact that all businesses can really make do with getting people to make the step up from just one-off purchases to constant and consistent ones. Here are some tested and trusted ways to get customers to come back again and again:
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Use a Customer Management System
Without a Customer Management System, you just base decisions you make about your business and conclusions drawn about your customers on guesses (some intelligent and some outrightly terrible). But with a CMS, you can monitor and analyze customers data and purchase behaviour and know when to market to them,what to market to them and how best to market to them. This will help increase your customers’ return rate. Get free Customer Management System Templates to get started.
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Have Loyalty & Reward Programs
As much and as often as possible, try to give back to your loyal customers. You can do this by putting in place loyalty programs for them. This can range from discount on purchases, the referral program , as well as a host of other well targeted promo offers. This gives the customers a sense of belonging and love and will keep them coming back. Customized bulk SMS can help push out such promo offers. Send a free SMS here.
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Reach Out to Customers You’ve not Contacted for Long
This is another place your customer management system comes in. From your record, it is easy to deduce which customers you have lost contact with and for how long. Take the effort to reach out to such ones, get to know why they have not been in touch with you and get them back on board.
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Keep a Top-notch Customer Service
When it comes to your customer service, you want to target speed of resolution and quality service. Make sure your customer service helpdesk resolves customers’ complaints and issues as quickly as possible. Have automated softwares that assist your service agents keep track of past conversations with the customers, in order to safe them the stress of having to repeat themselves all the time. It goes without saying that your customer service can really go a long way in getting those customers to come back.
If regular communication with your customers is of utmost importance to you (which should be), customized SMS is your sure bet. Register a free SMS account and get started with your customer interaction and by extension more sales and profit for your business.